Subscribe to our official WeChat account
City of Melbourne was the first Australian capital city to launch an official WeChat account. WeChat is China’s most popular social media platform, with more than one billion active users.
Our WeChat account helps us better engage the local and international Chinese community, providing regular updates on what's going on in Melbourne, including upcoming events and opportunities – particularly for business, students and visitors.
Explore Melbourne in Chinese. Search 'CityofMelb' or scan the QR code below in the WeChat app to subscribe.
How to be featured on City of Melbourne's WeChat channel
If you’d like to be featured on our WeChat channel:
-
List your business on the City of Melbourne
What’s On website to have it featured.
- Contact us via
global@melbourne.vic.gov.au to express your interest in additional promotion on WeChat. We prefer stories that update readers on what’s on in Melbourne, such as events, free activities and city activations.
- Our WeChat team will consider your content and contact you for further information.
Cashless busking payment trial
Last year we led a successful trial to enable buskers to accept digital donations via Alipay. We’re now expanding Alipay and WeChat Pay for purchases at Cooks Cottage and Fitzroy Gardens Visitor Centre.
'Check-in Melbourne' WeChat mini program
If you are a WeChat user and visiting Melbourne – welcome. We have launched our WeChat mini program: ‘Check-in Melbourne’. Simply explore our city and ‘check-in’ at 10 iconic Melbourne locations using the mini program to receive your digital badge and ‘Avid Traveller’ luggage tag.
To participate, please scan the below mini program QR code, or search ’打卡墨尔本’ in WeChat app.
Alipay City Card
In partnership with Alipay we launched the Melbourne City Card to help Chinese visitors shop the city.
Embedded within the Alipay app, the city card uses geotargeting to offer Chinese visitors special discounts at key retail destinations – including Yarra River, Collins Street, Chinatown, Docklands, and Lonsdale Street. Download the Alipay app to shop the city.