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                    M/FW Independent Partner events

                    Melbourne Fashion Week (M/FW) would like to hear from designers, retailers, hospitality venues, galleries, photographers, film makers and other creative practitioners who are interested in producing their own event or activity as part of M/FW.

                    All Independent events must be held within the City of Melbourne municipality (see map below) or be presented online during the M/FW program dates. Events must be produced by a Melbourne-based entity and/or showcase local designers or content.

                    Priority will be given to event organisers who promote or showcase unique aspects of the Melbourne fashion and design community, who align with one or more of M/FW’s key pillars eg: sustainability, diversity and design innovation. All events should clearly reference fashion, design, arts, and creative industries. ​

                    Benefits:

                    • A full page on the official M/FW website promoting your event 
                    • Association with the M/FW brand and event
                    • Access to M/FW marketing collateral and assets
                    • Consideration for PR and social media opportunities 

                    Requirements:

                    • Event must take place within the City of Melbourne municipality boundaries (if an in-person event)
                    • Event must be produced by a Melbourne-​based entity or showcase Melbourne designers or content (if digital event)
                    • Event must take place within the M/FW dates - 21 to 27 October 2024
                    • Event must be delivered to a professional standard
                    • Successful applicants must attend scheduled production meetings and provide regular updates on the event elements' progress, including regular ticket sales updates if required, as requested by the City of Melbourne. 
                    • All applicants must provide current certification of $20 million Public Liability Insu​rance (PLI) coverage.

                    Applications are now open and close at 5pm Monday 20 May​ 2024.​​

                    ​Late entries will not be accepted beyond this date – please apply with all details available before the deadline to be considered for inclusion.

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