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Connecting with the Chinese community

We are supporting local businesses to better connect with Chinese visitors and residents. 

Large dragon puppet being used for dragon dance by large group of dancers on spring street

More than 680,000 Chinese people visit Victoria each year, spending more than $3 billion. Is your business capitalising on this important market?

Our top tips to build better connections:

  • Get your menu translated: consider having key customer resources translated for your Chinese visitors. Consider menus, size guides and opening/closing times. In hospitality, Chinese customers really like visual menus with images and extra detail on any local ingredients.
  • Employ staff who also speak Mandarin: do you know how to say hello in Mandarin? Consider employing someone who does. Having a bilingual staff member could really help to ensure things don’t get lost in translation. And you could also provide cultural training to staff.
  • Use Chinese promotional platforms: investigate promotional opportunities on Chinese social media platforms, like WeChat or other popular platforms, such as travel sites Ctrip, Fliggy, Qunar or Mafengwo. Also consider cross-border sales opportunities through major e-commerce platforms, such as Taobao, Tmall Global, Pinduoduo,, Kaola, Suning,

Download our 'Five ways to connect with Chinese visitors' checklist

Subscribe to our official WeChat account

Melbourne was the first Australian capital city to launch an official WeChat account. WeChat is China’s most popular social media platform, with more than one billion active users.

Our WeChat account helps us better engage the local and international Chinese community, providing regular updates on what's going on in Melbourne, including upcoming events and opportunities – particularly for business, students and visitors.

Explore Melbourne in Chinese. Search 'CityofMelb' or scan the QR code below in the WeChat app to subscribe.

City of Melbourne Wechat QR code

How to be featured on City of Melbourne's WeChat channel

If you’d like to be featured on our WeChat channel:

  1. List your businessOpens in new tab on the City of Melbourne What’s On websiteOpens in new tab to have it featured.
  2. Contact us via to express your interest in additional promotion on WeChat. We prefer stories that update readers on what’s on in Melbourne, such as events, free activities and city activations.
  3. Our WeChat team will consider your content and contact you for further information. 
Federation square event

List your business or event on What's On

Contact us

Email with your questions.

our acknowledgement

  • Torres Strait Islander Flag
  • Aboriginal People Flag

The City of Melbourne respectfully acknowledges the Traditional Owners of the land we govern, the Wurundjeri Woi-wurrung and Bunurong / Boon Wurrung peoples of the Kulin and pays respect to their Elders past and present. 


We acknowledge and honour the unbroken spiritual, cultural and political connection they have maintained to this unique place for more than 2000 generations.

We accept the invitation in the Uluru Statement from the Heart and are committed to walking together to build a better future.