Visitor economy
Melbourne has long been a popular destination among international visitors, providing great experiences through major events, food and wine, diverse multicultural communities, artistic and cultural experiences and scenic beauty.
In the year ending December 2019, 3.1 million international visitors visited Melbourne and contributed $8.8 billion to the Victorian economy.
China has been the leading source country of inbound visitors. Melbourne hosted 675,400 Chinese visitors in the same year and their total spend was $3.4 billion, accounting for 32.7% of total international expenditure.
In the City of Melbourne, we’re finding new ways to help Chinese visitors enjoy Melbourne through innovative initiatives.