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Event Partnership Program

Melbourne is a globally recognised, locally-loved events city that supports and delivers a diverse calendar of unique events each year.

At City of Melbourne, through the Event Partnership Program, we support free and accessible events that create memorable, engaging and innovative experiences for both locals and visitors. 

Crowds at an outdoor festival in the city at night. There are lotus flower decorations and a large screen that says 'Buddha's Day'.

The Event Partnership Program​ runs one application round annually which is available to events or festivals that will contribute to the city’s vibrancy.

As a partnership program, all events sponsored through the Event Partnership Program may be offered cash and / or in-kind sponsorship, and in return are required to deliver partnership benefits to the City of Melbourne. The benefits are required to be equal to the value of the sponsorship investment, and may include benefits such as brand exposure, marketing and digital advertising, activations, signage, tickets and hospitality.

The Event Partnership Program is a competitive program, regularly receiving more applications than it can support. All applications are assessed against eligibility criteria and outcomes for applicants are determined by the strength of the application, alignment to the program objectives and City of Melbourne’s vision and goals.​​​

Event Partnership Program 2025

Applications for this round have closed.

Key dates

  • Monday 4 March 2024: Application form available to preview 
  • Wednesday 24 April 2024: Information webinar 
  • Thursday 2 May 2024: Applicant consultations 
  • Monday 6 May 2024: Applications open 
  • Thursday 9 May 2024: Applicant consultations 
  • Friday 31 May 2024, 4pm: Applications close  
  • September 2024: Applicants notified of outcome  

Applications for events in the 2025 calendar year have closed. 

We are unable to accept out-of-round applications.​


Program guidelines

A webinar providing comprehensive information regarding program criteria and the application process was held on Wednesday 24 April 2024. View the webinar recordingOpens in new tab.​

To be eligible for the Event Partnership Program, the event must:

  • Be free to attend or have significant free programming. 
  • Have a minimum of 5,000 attendees to the free programming element. 
  • Start between 1 January and 31 December 2025. 
  • Demonstrate that their sponsorship request equates to less than 70% of the overall expenditure of the free programming budget.
  • Have a valid Certificate of Currency for public liability insurance.
  • Occur within the City of Melbourne municipality. 

Applications will be ineligible if any of the following apply:

  • The applicant is not a legal entity with an ABN. 
  • The applicant’s ABN entity type is individual or sole trader. 
  • Events that offer paid entry tickets only or events that require a compulsory donation for entry. 
  • Industry or business events. eg conference, tradeshow, congress, symposium etc.
  • The event is an exhibition, PR opportunity, award ceremony, commercial theatre production or recurring market.
  • The event is a teaching program, lecture or university open day.
  • The event is online only.
  • Events that have an adverse effect on public health, safety, the environment or heritage.
  • Events that denigrate or exclude any groups in the community.
  • Events that sell or promote unethically sourced animal products.
  • Events that exploit or use animals in harmful ways. For example, through exhibition or use in performances.
  • Events or festivals (including components thereof) that receive funding from another program.
  • Organisations that have an outstanding debt to City of Melbourne or that have failed to comply with the terms and conditions of any previous funding agreement with City of Melbourne.  
  • The applicant undertakes canvassing or lobbying of Elected Members and / or employees of City of Melbourne in relation to the sponsorship request during the application and assessment period.
  • The applicant is a City of Melbourne employee.

Ineligible applications will not advance to the assessment stage and applicants will be notified.

The Event Partnership Program supports free and accessible events that are held within the City of Melbourne municipality. Events can be a recurring event or brand new, in its planning stages. It must also have significant free programming and attract a minimum of 5000 attendees. A full list of eligibility requirements can be found in the Event Partnership Program guidelines. 

Organisations can submit more than one application if each separate event meets the eligibility criteria. Each application will be assessed on their own merit. Each application requires a high level of detail, therefore we recommend submitting one event application of a high standard rather than duplicating your application submission for multiple events.  

There is one application round each year for our annual Event Partnership Program and applications are not accepted out of round. 

Applications for 2025 events open 6 May 2024. Stay up to date about new opportunities by visiting our grants and sponsorship webpage. You can also sign up to our mailing listOpens in new tab

No, your organisation does not need to be based in the City of Melbourne. However, the event must be held within the City of Melbourne municipality.   

As part of your application, you can apply for in-kind sponsorship which relates to the partial or full waiver of event site hire fees for City of Melbourne’s public outdoor spaces. Not for profit / community organisations will automatically have any applicable site hire fees waived, regardless of the outcome of their application. Commercial events will be considered on a case-by-case basis. 

Spaces can be viewed via the City of Melbourne interactive mapOpens in new tab and you will need to apply for an event permit prior to your application being submitted to be considered.  

No, these venues need to be booked separately and incur a fee. 

City of Melbourne has various facilities to hire for community and commercial use. 

The Event Partnerships team have individual consultations available leading up to application submission time, where you can book a 15-minute timeslot to discuss your event. To book your consultation please email eventsponsorship@melbourne.vic.gov.au

Unfortunately, we are unable to view applications prior to submission. This ensures the assessment process is fair and equitable. However, we can arrange an individual consultation to discuss your event before you submit your application.  

The time to complete your application varies depending on the complexity of your event. There is also a large volume of supporting documentation required. 

It is strongly recommended that you start preparing your application early and do not leave it until the final day to submit. You can view our sample application form to better prepare before applications open.  

The City of Melbourne is committed to ensuring the assessment process is fair and equitable. Recurring annual funding is not guaranteed. 

The Event Partnership Program is an extremely competitive program that is oversubscribed every year and therefore each application is assessed on the application that is submitted.  

All information collected in your application is securely stored in SmartyGrants and City of Melbourne computer systems. Your information may be disclosed to internal parties. Your information will not be disclosed to any external party without your consent, unless required or authorised by law. Your personal information is collected to ensure that City of Melbourne can contact you in a timely manner in relation to your sponsorship.

RecipientEvent​
​African Music and Cultural Festival​African Music and Cultural Festival
​African Music and Cultural Festival​African Music and Cultural Festival Summer at Queen Victoria Market
​Asia Oasis Pty Ltd​Asia Street Food Festival
​Australian Football League​AFL Grand Final Events
​Australian Football League (AFL)​Christmas at Marvel Stadium
​Bastille Day French Festival Inc​Bastille Day French Festival​
​Beacon Holidays T/A Foodie Trails​African Festival Melbourne
​Beacon Holidays T/A Foodie Trails / FT Events​Sri Lankan Festival
​Buddha's Light International Association of Victoria Inc​Buddha's Day & Multicultural Festival
​Casablanca Events Pty Ltd​Vida Melbourne Latin Festival
​Casablanca Events Pty Ltd​Arriba! Melbourne Mexican Festival​
CO.AS.IT – Italian Assistance Association​​Melbourne Italian Festa 2024
​Committee for Melbourne Ltd​Melbourne International Student Week​
​Comunidades de Lingua Portuguesa Inc.​Taste of Portugal
​Department of Families, Fairness and Housing​Victorian Seniors Festival
​Fairfax Media Events Pty Limited​Bite Sized Night Noodle Markets
​Food and Drink Victoria​Melbourne Food & Wine Festival​
​Future Foundation for Kids​Lankan Fest
​Greek Community of Melbourne​Antipodes Festival​
​International Management Group of America Ptd Ltd​Melbourne Marathon
​Kensington Business Association​Discover Kensington Street Festival
​Korean Society of Victoria​Korea Festival 2024
​Melbourne Chinatown Association Inc​Chinese Lunar New Year 2024
​Melbourne Fashion Festival Ltd​PayPal Melbourne Fashion Festival​
​Melbourne International Flower and Garden Show (International Management Group of America)​Melbourne International Flower and Garden Show
​Melbourne Storm Rugby League Club Limited​Melbourne Storm Community Events
​Melbourne Symphony Orchestra​​Celebrating Melbourne: Connecting Communities atMelbourne Symphony Orchestra’s Sidney Myer Free Concert Series
​Melbourne United Basketball​Melbourne United Multicultural Festival
​Midsumma Festival Inc​Midsumma Festival
​Mother's Day Classic Foundation​Mother's Day Classic
​National Basketball League​NBL Festival of Basketball
​Open House Melbourne Inc​Open House Melbourne
​Polish Festival Incorporated​Polish Festival
​RSL Victoria​ANZAC Day
​SalamFest​EID @ Queen Victoria Market
​Sandro Demaio Foundation​Little Food Festival​
​Saras.Care​Diwali@Docklands
​Solangture Pty Ltd​Melbourne International Dumpling Festival
​Sustainable Living Foundation​National Sustainable Living Festival​
​Tennis Australia Limited​Australian Open
​The Centre: Connecting Community in North & West Melbourne​Queensberry Cup
​The Federation of Chinese Associations (VIC) Inc​Melbourne Lantern Festival
​The Long Walk​The Long Walk
​Victoria Racing Club​Melbourne Cup Live Site
​Zero Waste Victoria​Zero Waste Festival
Recipient
 
​Event
 
​African Music and Cultural Festival ​African Music and Cultural Festival 
​ASEAN Association Australia Inc ​Malaysia Hawker Festival 
​Asian Community of Australia ​Melbourne Lunar New Year Festival 
​Australia Bangladesh Cultural Exchange Inc. ​South Asian Festival 
​Bastille Day French Festival Inc. ​Bastille Day French Festival 
​Beacon Holidays Pty Ltd T/A Foodie Trails Sri Lankan Festival 
​Beacon Holidays Pty Ltd T/A Foodie Trails African Festival Melbourne 
​Buddha's Light International Association of Victoria Inc Buddha's Day & Multicultural Festival 
​Casablanca Events Pty Ltd ​Arriba Melbourne Mexican Festival 
​Casablanca Events Pty Ltd ​Vida Melbourne Latin Festival 
​Celebrate India Inc ​Victorian Festival of Diwali 
​Committee for Melbourne Ltd ​Melbourne International Student Week 
​Comunidades de Lingua Portuguesa Inc. Taste of Portugal 
​Council of Trustees of the National Gallery of Victoria ​NGV Kids Summer Festival and Kids Exhibitions 
​Disability Sport and Recreation ​Victorian Disability Sport and Recreation Festival 
​Fairfax Media Events Pty Ltd ​Night Noodle Markets 
​Future foundation for kids ​Lankan Fest 
​International Management Group of America Ptd Ltd ​Melbourne International Flower and Garden Show 
​International Management Group of America Ptd Ltd ​Melbourne Marathon Festival 
​Italian Chamber of Commerce and Industry in Australia - Melbourne Inc.​Melbourne Italian Festa 
​Kensington Business Association ​Discover Kensington Street Fest 
​Made In India Media Pty Ltd ​Holi Festival Melbourne 
​Melbourne Chinatown Association Inc. ​Lunar New Year 
​Melbourne Storm Rugby League Club Limited ​Melbourne Storm Community Events 
​Melbourne United Basketball ​Melbourne United Multicultural Festival 
​Mind Blowing Films Pty Ltd ​Indian Film Festival of Melbourne 
​Moreland Turkish Association Inc ​Turkish Pazar Festival 
​Mother's Day Classic Foundation ​Mother's Day Classic 
​National Basketball League ​Summer Slam - 3x3 Pro Hustle 
​Netball Victoria ​Melbourne Vixens Fan Day 
​NXF Media Pty Ltd ​Melbourne World Rice Festival 
​Polish Festival Inc ​Polish Festival @ Fed Square 
​Red Bull ​Red Bull Formula 1 Show Run 
​Royal Children's Hospital Good Friday Appeal ​Kids Day Out 
​SalamFest Inc ​SalamFest Muslim Arts Festival
 
​Sandro Demaio Foundation ​Little Food Festival 
​Solangture Pty Ltd ​Melbourne International Dumpling Festival
​Sole Motive Pty Ltd ​Run Melbourne 
​The Centre: Connecting Community in North & West Melbourne ​Queensberry Cup 
The District Docklands ​District Live: Open-Air Series 
​The Herald and Weekly Times ​Herald Sun/Transurban Run for the Kids 
​The Trustee for The Long Walk Trust ​The Long Walk 
​VEE Agency Pty Ltd ​Uniquely Melbourne 
​Whisky Week Pty Ltd ​Melbourne Whisky Week

Tier 1

EventOrganisation / Applicant
Melbourne International Flower and Garden ShowInternational Management Group Of America Pty Ltd
Kids Summer Festival and Kids ExhibitionsCouncil of Trustees of the National Gallery of Victoria
An Immersive Exhibition (working title)The Social Crew

Tier 2

EventOrganisation / Applicant
NBL @ Fed SquareNational Basketball League
BlakHEART 2022Federation Square
Maifest MelbourneOktoberfest Brisbane Pty Ltd
Red Bull Billy CartRed Bull Australia Pty. Ltd.
Light Up Melbourne FestivalThe Association of Australian Sichuanese Inc.

Tier 3

EventOrganisation / Applicant
Herald Sun/Transurban Run for the KidsThe Herald And Weekly Times Pty Limited
Melbourne Marathon FestivalInternational Management Group of America Pty Ltd
Gallery Night presented by Melbourne Art FairMelbourne Art Foundation
Polish Festival at Federation SquarePolish Festival Incorporated
Not-so-silent CinemaInsite Arts International
Melbourne Italian Festa 2022 - Summer EditionItalian Chamber of Commerce and Industry in Australia Melbourne Inc.
Melbourne Italian Festa - Autumn EditionItalian Chamber of Commerce and Industry in Australia Melbourne Inc.
Arriba Melbourne Mexican FestivalCasablanca Events Pty Ltd
Mother's Day Classic 2022Mother's Day Classic Foundation Ltd
Indian Film Festival of Melbourne 2022Mind Blowing Films Pty Ltd
Melbourne Storm Community EventsMelbourne Storm Rugby League Club
Run MelbourneSole Motive Pty Ltd
2022 Chinatown Melbourne Mid-Autumn FestivalChinatown Precinct Association Inc.
Truffle Melbourne Festival Weekend 2022Melbourne Truffle Festival Pty Ltd
GODDESS ExhibitionAustralian Centre For The Moving Image
Bastille Day French FestivalBastille Day French Festival
Melbourne International Student WeekMelbourne International Student Week
Melbourne Vixens Fan DayNetball Victoria
SalamFest Muslim Arts FestivalSalamFest Inc.
Blak & Bright First Nations Literary FestivalBlak & Bright First Nations Literary Festival (auspiced by The Wheeler Centre)
Carols at The DistrictThe District Docklands
Victorian Disability Sport and Recreation FestivalDisability Sport And Recreation Limited
North West Fest (working title)The Centre: Connecting Community in North & West Melbourne
Little Food FestivalSandro Demaio Foundation

Tier 4

EventOrganisation / Applicant
Leaders of Change Youth FestivalMoral Fairground
Spanish Language FiestaThe Centre: Connecting Community in North & West Melbourne Inc.
Melbourne International Dumpling FestivalSolangture Pty Ltd
Be Mindful DaySuper V Pty Ltd.
South Asian FestivalAustralia Bangladesh Cultural Exchange Inc.
Taste of Portugal 2022Comunidades de Lingua Portuguesa Inc.
Melbourne Harmony FestivalMusicult Inc.
African Festival Melbourne 2022Beacon Holidays T/A Foodie Trails
Indian Festival Melbourne 2022Beacon Holidays T/A Foodie Trails
Fox Footy Longest Kick 2022TLA Worldwide
Malaysia Street Festival 2022ASEAN Association Australia
Southbank Community DaySouthbank Residents Association
Carlton Harmony FestivalCarlton Neighbourhood Learning Centre Inc.

Tier 1

EventOrganisation / Applicant
Melbourne Food and Wine FestivalFood And Wine Victoria
Midsumma FestivalMidsumma Festival Inc.
Melbourne Chinese New Year FestivalMelbourne Dai Loong Association Inc.
Australian OpenTennis Australia

Tier 2

EventOrganisation / Applicant
Open House MelbourneOpen House Melbourne
NGV Triennial 2020/21Council of Trustees of the National Gallery of Victoria
Kids Day OutRoyal Children's Hospital Good Friday Appeal
Alpine Winter VillageCreative Vision Management Group Pty Ltd
National Sustainable Living FestivalSustainable Living Foundation Inc.
Melbourne Fashion FestivalMelbourne Fashion Festival Ltd
2021 Melbourne Lantern Festival 'Yuan Xiao Jie'The Federation of Chinese Associations Vic
Melbourne Cup Carnival and Lexus Melbourne Cup ParadeVictoria Racing Club Limited
BlakHEARTFederation Square

Tier 3

EventOrganisation / Applicant
Formula 1 Australian Grand PrixAustralian Grand Prix Corporation
Melbourne Winter Masterpieces: The Art of Disney: The magic behind animationAustralian Centre for the Moving Image (ACMI)
Vida Melbourne Latin FestivalCasablanca Events
2021 Herald Sun/Transurban Run for the KidsThe Herald and Weekly Times P/L
Run MelbourneSole Motive
Cultural Diversity Week - Victoria's Multicultural FestivalVictorian Multicultural Commission
2021 Light Up Melbourne FestivalThe Association of Australian Sichuanese Inc.
Melbourne International Flower and Garden Show - Daisy Chain World Record AttemptMelbourne International Flower and Garden Show (IMG)
Melbourne Marathon FestivalInternational Management Group of America Pty Ltd
The Long WalkThe Long Walk Trust
Melbourne Italian FestaItalian Chamber of Commerce and Industry in Australia Melbourne Inc.
Olympics LiveAustralian Olympic Committee
Indian Film Festival of Melbourne 2021Mind Blowing Films Pty Ltd
Maifest MelbourneFestival Services Pty Ltd
2021 Chinatown Melbourne Mid-Autumn FestivalChinatown Precinct Association Inc.
Mother's Day Classic Virtual+Local 2021Mothers Day Classic Foundation Ltd
Truffle Melbourne Festival Weekend 2021Melbourne Truffle Festival Pty Ltd trading as Truffle Melbourne
Arriba Melbourne Mexican FestivalCasablanca Events
Fair@Square Ethical Lifestyle Festival 2021 - Living LocalMoral Fairground
World Vegan DayWorld Vegan Day Melbourne
SalamFest Muslim Arts FestivalSalamFest Inc.
Melbourne Art WeekMelbourne Art Foundation
The Melbourne Regatta & Blessing of the FleetMelbourne Passenger Boating Association
Turkish Pazar FestivalMoreland Turkish Association Inc.
Melbourne World Rice Festival 2021NXF Media Pty Ltd
Victorian Disability Sport and Recreation FestivalDisability Sport & Recreation
Bastille Day French FestivalBastille Day French Festival
Fox Footy Longest Kick 2021TLA Worldwide
Melbourne Japanese Summer FestivalJapanese Society of Melbourne

Tier 4

EventOrganisation / Applicant
festival21Sandro Demaio Foundation
Little Food FestivalFederation Square
Lankanfest 2021Future Foundation for Kids
Melbourne Russian FestivalRussian Ethnic Representative Council
Melbourne International Student FestivalFederation Square
Spring FlingThe Centre: Connecting Community in North & West Melbourne Inc.
Melbourne International Dumpling Festival (MIDF)Solangture Pty Ltd
Taste of Portugal 2021Comunidades de Lingua Portuguesa Inc.
South Asian Festival 2021Australia Bangladesh Cultural Exchange Inc.
Indian Festival 2021Beacon Holidays T/A Foodie Trails
Harmony FestivalMusicult Inc.
Melbourne Stars and Melbourne Renegades Fan DayCricket Victoria
Northside Summer Festival 2021North West Melbourne Precinct Association
Movies Under The Stars at Yarra's EdgeMirvac Victoria Pty Ltd
Women in Music FestivalWomen in Music Festival
Finding EquanimityThe Equanimity Project (Australia) Ltd
Melbourne United Community DayMelbourne United Basketball
Spanish Language FiestaThe Centre: Connecting Community in North & West Melbourne Inc.
Somali Day Australia FestivalSomali Community Inc.
Sri Lankan FestivalBeacon Holidays TA Foodie Trails
2021 Southbank Community DaySouthbank Residents Association

Tier 2

EventOrganisation / Applicant
Night Noodle MarketsFairfax Events and Entertainment
Lonsdale Street Greek FestivalGreek community of Melbourne
Herald Sun/Transurban Run for the KidsThe Herald and Weekly Times P/L

Tier 3

EventOrganisation / Applicant
Buddha's Day & Multicultural Festival 2020Buddha's Light International Association of Victoria Inc.
Victorian Festival of DiwaliCelebrate India Inc.
Run MelbourneSole Motive
2020 Women in Super Mother's Day ClassicMother's Day Classic Foundation
2020 Light Up Melbourne FestivalThe Association of Australian Sichuanese Inc.
Cultural Diversity Week - Victoria's Multicultural FestivalVictorian Multicultural Commission
Victorian Seniors FestivalDepartment of Health and Human Services
Melbourne Marathon FestivalInternational Management Group of America Ptd Ltd
Polish Festival @ Federation SquarePolish Festival Inc.
Melbourne Storm Community EventsMelbourne Storm
2020 Chinatown Melbourne Mid-Autumn FestivalChinatown Precinct Association Inc.
Truffle Melbourne Festival Weekend 2020Melbourne Truffle Festival Pty Ltd, Trading as Truffle Melbourne
Future EchoesVictorian Arts Centre Trust
Carlton Italian FestaCarlton Inc.
World Vegan DayWorld Vegan Day Melbourne
SalamFest Muslim Arts FestivalSalamFest Inc.
Netball Victoria and Melbourne Vixens Netball FestivalNetball Victoria
Melbourne Art WeekMelbourne Art Foundation
Olympics LiveAustralian Olympic Committee
Opera for the PeopleOpera Australia
Turkish Pazar FestivalMoreland Turkish Association Inc.
The Ethical Enterprise and Lifestyle Festival 2020Moral Fairground
Indian Film Festival of MelbourneMind Blowing Films Pty Ltd
Victorian Disability Sport and Recreation FestivalDisability Sport & Recreation
Law WeekVictoria Law Foundation
Wanderlust 108Wanderlust ANZ Pty Ltd
Bastille Day French FestivalBastille Day French Festival
Melbourne Rare Book WeekRare Books Melbourne Inc.
SalamFest Sufi FestivalSalamFest Inc.
Melbourne Japanese Summer FestivalJapanese Society of Melbourne
The Little Food FestivalFed Square Pty Ltd
Kensington Community FestivalUnison Housing
Nepal Festival MelbourneNon-Resident Nepali Association (NRNA) Victoria Australia
South Asian Festival 2020Australia Bangladesh Cultural Exchange Inc.
Taste of Portugal 2020Comunidades de Lingua Portuguesa Inc.
Ride2Work Day Community Breakfast 2020Bicycle Network

Contact us

To discuss any queries regarding the eligibility of your event, or the application process, please contact the Event Partnership team via email:
eventsponsorship@melbourne.vic.gov.au

our acknowledgement

  • Torres Strait Islander Flag
  • Aboriginal People Flag

The City of Melbourne respectfully acknowledges the Traditional Owners of the land we govern, the Wurundjeri Woi-wurrung and Bunurong / Boon Wurrung peoples of the Kulin and pays respect to their Elders past and present. 

 

We acknowledge and honour the unbroken spiritual, cultural and political connection they have maintained to this unique place for more than 2000 generations.

We accept the invitation in the Uluru Statement from the Heart and are committed to walking together to build a better future.