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                    Year-round marketing submissions

                    People walking past restaurants.
                    We’re always seeking content from events, hospitality, retail, attractions, and experiences, located in the City of Melbourne municipality.

                    ​​View a map of the municipality.

                    By promoting unique and diverse experiences, we aim to draw visitors in to the city, and encourage people to stay longer and do more while here.

                    You can submit your business and event details to be considered for promotion on our What’s On channels through the marketing inbox

                    We’re seeking information from the following businesses and events:

                    • new businesses in the municipality 
                    • major, multicultural, community and free events 
                    • businesses who provide a uniquely Melbourne experience 
                    • businesses who have seasonally influenced activity 
                    • businesses with special event menus, drinks or desserts 
                    • businesses with special offers such as discounts, ticketing offers or happy hour deals 
                    • iconic, locally loved, and quintessential businesses 
                    • tours and local attractions 
                    • pop-ups, markets, outdoor venues 
                    • businesses and events that champion sustainability activities 
                    • businesses impacted by infrastructure projects 
                    • located in outlying areas such as Carlton, North Melbourne, Docklands and Kensington. ​

                    Please note: 

                    We do not promote businesses that only exist online. Some promotional exclusions apply, including online businesses, B2B events and health services. For a full list of what can and can’t be promoted, read the listing criteria.​

                    To assist us in promoting your business or event, please ensure it is first listed on the What’s On Melbourne website

                    ​Your information could be used in our What’s On Melbourne channels:

                    In addition to What’s On Melbourne, you could also be promoted through radio and digital advertising. 

                    More information

                    To find out more please contact the Marketing team on marketing@melbourne.vic.gov.au.

                    All content selected for use is at the editorial discretion of City of Melbourne.

                    Brand Campaign  

                    Only in the City is the destination marketing brand platform for the City of Melbourne, driving visitation to and spend within the city. Campaigns showcase all the unique events, hospitality, retail and other experiences, that are only in the city.  

                    Seasonal campaign bursts include high-impact advertising on channels like outdoor, print, audio, social media and digital, as well as occasional influencer, media relations or activation activity. An always-on steam of digital advertising drives traffic to What's On all year round..

                    Submit your business or event listing via What's On listings​ to be considered for campaign integration. ​

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