M/FW wants to hear from any business, including hospitality venues, precincts, galleries, and brands interested in aligning with the fashion industry to be part of one of the country’s largest consumer fashion events. Opportunities range from being an official hospitality venue, promoting exclusive offers for M/FW consumers, to promoting your brand / sampling within M/FW gift bags.
Potential benefits:
- To be aligned with M/FW core programming produced by M/FW
- A listing on the official M/FW website promoting your involvement in M/FW
- Association with the M/FW brand
- Access to M/FW marketing collateral and assets
- PR opportunities and social media support
Requirements:
- Venue-based businesses must be within the City of Melbourne municipality.
- Businesses or individuals wishing to be official gift bag partners need to conduct their business or retail their product within the City of Melbourne municipality
- Have a clear activity, offer or product that aligns with the M/FW brand and program objectives
- Are willing to support, promote and act as an advocate for M/FW
Guidelines:
- This category is not for designers (including accessories). Designers or accessory suppliers are invited to complete an application for M/FW Designers.
- This category is not for commercial partnerships. Companies interested in a partnership with M/FW are invited to contact the Commercial team.
- M/FW has official hair and make-up partners who assist with all hair and make-up artistry event needs; there is no requirement for hair stylists and make-up artists.
- All media enquiries (photographers and videographers) are welcome to express interest in the event in September 2024 via the M/FW official website.
Applications are now open and close at 5pm Monday 20 May 2024.