Designer collections are presented within several premium runway environments, bespoke activations and exhibitions, showcased in some of Melbourne's most iconic and unique locations. Footwear and other styles of accessory designers are also encouraged to apply.
The City of Melbourne is proud to own, fund and deliver M/FW with our core objective to support Melbourne-based designers who retail within the city's municipality. M/FW also has a strong focus on including a percentage of independent and emerging designers who retail online or outside the City of Melbourne.
Benefits
- Showcasing collections within a full runway production including styling, models, back-of-house teams, hair and make-up teams
- Showcasing collections within a fully produced exhibition or activation
- Access to complimentary and pre-release runway ticketing
- A listing on the official M/FW website
- A selection of photography and videography supplied to all designers
- PR opportunities and social media support
Requirements
- Designers collections are available for purchase instore or online for the event duration
- The collections are of high quality, trans-seasonal and with a strong design aesthetic
- A minimum of 12 to 15 looks are required for premium runway selection with a diverse range of sample sizes required
- A minimum of 4 to 10 looks are required for street or pop-up runways selection, with a diverse range of sample sizes required
- Have samples available for potential media and pictorial opportunities, including dressing ambassadors, key talent, VIPs.
Applications are now closed.
