Event opportunities and partnerships

We provide:

• support with either cash or in-kind or both through grants and sponsorships, including
  • Event Partnerships Program
  • Business Events Sponsorship Program
  • Community Events Grants
• event permits for events and activations in public spaces
• meeting and event spaces for personal, public and private events
• tools and resources such as the Event Planning Guide and Sustainable Event Guide
• marketing opportunities through our seasonal destination campaigns and free event listingsOpens in new tab on the What's OnOpens in new tab website.

City of Melbourne's premier events (which include Moomba Festival, Melbourne Fashion Week, New Year's Eve, Now or Never, and Firelight Festival) offer a range of opportunities for partnerships and participation by volunteers, community groups, performers, businesses and service providers. Opportunities are usually advertised via an expressions of interest (EOI) process.

These events are aimed at stimulating the economy through visitation to many of the city’s precincts, providing business returns for hospitality, retail, tourism and service providers.

Partnering opportunities include principal partnership, naming and presenting rights, product sampling and supply rights. Partnering with specific event programming, as well as tailored activation including product and brand integration, will ensure your brand has a meaningful and engaging partnership with events that deliver return on objectives and investment.