More than just a tennis tournament, the Australian Open is a highlight of summer in Melbourne when the city buzzes with passion and excitement.
The Australian Open is one of Melbourne’s oldest and much loved sporting events. In 2012, the Australian Open attracted over 686,000 fans, smashing the 2010 record by more than 30,000 people. It promoted Melbourne through 36 TV networks in around 200 countries, with players representing 47 different nations in the main draw singles.
The tournament showcases Melbourne’s premier sporting precinct to a world audience and its related activities now extend along the river walk to Federation Square where thousands of local fans gather to cheer the players on. The Australian Open also makes a substantial economic contribution to Melbourne and attracts more than 100,000 visitors to the city when our outdoor summer lifestyle is at its best.