The Melbourne Economy Snapshot is a free seasonal activity guide that reveals where people spend their time and money in Australia’s most liveable city, and events capital of the nation.
The snapshot is designed to help businesses work smarter, make more data-led decisions and potentially boost their business offering.
Explore weekday, weekend and night-time activity to align your opening hours, rosters and services to new city trends.
Economy Snapshot – 22 February 2024
Key insights include:
- Latest highlights from our Economic Development Strategy 2031 show the economy is up by almost five per cent to $114 billion, jobs are on the rise and shopfront vacancies more than halved.
- Melbourne continues to attract major drawcard events boosting night-time activity and spending across the city.
- Docklands beat records during the 2023 festive period with spending and pedestrian activity at its highest since 2018.
- AFL fans increase spending in Docklands by up to 30 per cent on game days.