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                    Our role in events

                    A large crowd of people at an outdoor event, city buildings in the background
                    City of Melbourne plays a major role in the events industry through management of major events and support to event organisers.

                    ​​​​​​​​​Event facilities and support services

                    We  provide:

                    City of Melbourne events and partnership opportunities

                    The City of Melbourne owns and manages the following events:

                    Our events are aimed at stimulating the economy through visitation to many of the city’s precincts, providing business returns for hospitality, retail, tourism and service providers. 

                    There are opportunities for businesses, individuals, community groups and performers to be involved in most of these events. They are usually advertised via an expressions of interest process and include opportunities for specific service suppliers, volunteers, and being part of the event programming.

                    Partnering opportunities available with each event include principal partnership, naming and presenting rights, product sampling and supply rights. Partnering with specific event programming, as well as tailored activation including product and brand integration, will ensure your brand has a meaningful and engaging partnership with events that deliver return on objectives and investment.

                    Events in the City of Melbourne – FAQs

                    Where can I find out what events are happening in Melbourne?

                    ​For a comprehensive guide to what's happening in the City of Melbourne, visit What's On, our website for everything to see and do in the city.

                    I want to organise an event in a public space. How do I go about this?

                    If you are planning an event or activity in one of the city's public spaces, you may need an event permit.

                    See Event permits and Organising events for more information.

                    What events support is available to businesses?

                    We offer several funding, sponsorship and support programs to help businesses and other organisations successfully stage an event, including business events sponsorship, event partnership program and community use of town hall scheme. See Event venues and support for more information.

                    We also provide free listings for public events and promotional opportunities via our seasonal marketing campaigns.

                    How can I get involved in the City of Melbourne's events?

                    City of Melbourne's premier events (which include Melbourne Music Week, Melbourne Fashion Week, Moomba Festival and New Year's Eve) offer a range of opportunities for volunteers, community groups, performers, businesses and service providers to participate.

                    All opportunities are advertised on this website via an expressions of interest process.

                    What event venues are available in the City of Melbourne?

                    ​The City of Melbourne has a range of venues to suit many types of events including a variety of rooms for hire, and parks and gardens. See Event venues and support for more information.

                    What opportunities are available for promoting my event?

                    If your event is within the City of Melbourne municipal boundaries, you can promote it with a free listing on the What's On website.

                    We also run seasonal marketing campaigns that provide opportunities to feature related events.

                    More information

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