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                    Gender equality advertising guidelines

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                    shEqual, Australia’s movement for advertising equality, led by Women’s Health Victoria and together with the City of Melbourne have developed a guide to promoting gender equality in local government advertising and communications.

                    ​The Gender Equality in Advertising and Communications: Guidelines for Local Government highlight six principles to achieve gender equality in every aspect of marketing, communications, and advertising campaigns. 

                    Each principle has clear actions to improve the way women and girls and people of all genders are represented in communications.

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