The new annual festival will replace the best elements of Melbourne Music Week and Melbourne Knowledge Week with the new name and exciting details to be revealed in the coming months.
It will be held in August during a time that is currently a quieter period for major events and will feature cutting-edge concepts through a program of free and ticketed events, including digital works and installations across the city, contemporary music, immersive dining experiences, public talks and more.
Events will take place both before and after dark, drawing on Melbourne’s enviable late-night culture to position the city as an innovative place to learn, play and be entertained.
It will bring together an exciting mix of local and internationally renowned changemakers, future thinkers, innovators and pioneers with a highly visual program.
The program will include everything from artificial intelligence, virtual reality, gaming and audiovisual experiences to music performances, public installations, digital exhibitions and provocative talks.
Boasting local, national and international appeal, the new festival will attract more visitors and boost spending across the city adding another unmissable experience to Melbourne’s events calendar.
Funding of up to $50,000 will be available to support the development of ideas in the lead up to the event.
Quotes attributable to Lord Mayor Sally Capp
“This new festival will bring together Melbourne’s untapped talent and innovation, and we’re calling for the best minds to make history and get involved in this inaugural event.”
“We’re making Melbourne’s events calendar more magnetic bringing the best of our creative and knowledge sectors together to showcase what is unique about our city.”
“No one puts on a show like we do, and we want to continue to push the boundaries and reach new audiences across the globe. It’s events like this that drive visitation and boost spending at our local businesses.”
Quotes attributable to City Activation portfolio lead Roshena Campbell
“Pre COVID, events in Melbourne attracted more than four million people to the city, delivering an economic benefit of $96 million in 2023 we’re providing even more reasons for people to visit.”
“We’re creating a new unique and vibrant experience that will showcase the incredible innovation and creativity our city is renowned for.”
