To harness the full potential of creativity in the city we will integrate it into everything we do, not as an add-on but right at the start, when contemplating the changes and challenges ahead of us.
We will engage creative practitioners of all kinds to work with subject experts on compelling city opportunities and challenges that relate to the nine goals Melburnians have set for their city. We will ask them:
If Melbourne were the world’s most creative city, what approach would we take to this challenge?
Take a look at our Creative Strategy.