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What's on City of Melbourne


City of Melbourne business and event marketing opportunities

The City of Melbourne delivers a range of marketing and communication activities through annual seasonal and destination marketing programs, aimed at driving visitation and supporting the city’s events, attractions and local businesses.

As a business in the City of Melbourne municipality you can harness a number of promotional opportunities.

Campaigns are primarily targeted at local Melburnians who live within 20 km of the city, and visitors once they arrive in Melbourne. Each campaign offers a range of promotional opportunities as a way to encourage Melburnians to discover the city throughout the year.

There are also other opportunities for businesses and events including promotion on our What’s On website, signage programs, display opportunities and business support programs.

Opportunities include:

Consumer marketing campaigns

Online marketing support via What’s On website

Tourism marketing

Signage, handbills and portable advertising permits

Business support and programs

Also see



Flinders Street railway station with Christmas decorations