Events facts and statistics

Total events industry in 2006

• $2.4 billion in economic activity (Victoria).

Major events

• 324,000 international visitors stayed 12.4 million nights
• 1.3 million domestic overnight events visitors stayed 4.9 million nights
• the major events industry employed 3,350 Victorians
• represents $1.6 billion in assets under management in infrastructure.

Business events

• 22,600 direct and indirect jobs are supported by business events.

Event categories

• business events – conventions, meetings, seminars and incentive travel
• sporting events
• community and local events
• food and wine festivals
• cultural and religious festivals
• arts-based events.

Benefits of events

• community engagement
• adds to the arts and cultural fabric of Melbourne
• creates jobs
• showcases Melbourne and Victoria to the world
• provides for widespread media coverage.

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