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Attribute
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Feature
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Turnover
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Melbourne
/Victoria
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- $1.2 billion annually for the Victorian economy
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Nationally
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Labour force
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Melbourne
/Victoria
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Nationally
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Industry strengths
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Melbourne
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- The Business Events industry is the highest yielding sector of the tourism industry.
- Business Events promote Melbourne’s expertise and innovation to the world and attract world leaders and investment decision makers who would otherwise not come to Melbourne.
- Business Events provide world’s best educational opportunities for young professionals and build professional business networks between Victorian and international companies and associations.
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Facts of interest
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Melbourne
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- International convention delegates spend (on average) five to six times that of the international leisure tourist.
- 28% of international delegates also bring a partner.
- In 2008, Melbourne was voted the nation's number one Australian destination for business travellers for the third year in a row, according to a wotif.com survey.
- Melbourne was recognised as Best Sports City in the 2009 SportBusiness Sports Event Management Awards.
- Business events play an important role in attracting visitors to Australia. Nearly three-quarters of international Business Events travellers would not have come to Australia at the time if not for the event.
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source:
www.mcvb.com.au and
www.businesseventsaustralia.com
The Business Events industry is the highest yielding sector of the tourism industry. The Melbourne Convention + Visitors Bureau identifies and bids for the right to host Business Events (meetings, incentive travel programs, conventions and corporate events) from around Australia and the world.
The new Melbourne Convention Centre has a ‘6 Green Star’ energy rating and boasts a 5,553 seat plenary hall, 32 meeting rooms, a grand banquet room for 1,500 guests, and is within a five minute walking distance of five major convention hotels.
Also see: Tourism research.