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                    Be a part of the winter city marketing campaign

                    Melbourne knows how to do winter.  Our winter marketing campaign aims to inspire Melburnians to choose the city as a top-of-mind leisure destination.   Focusing on things to see, do and buy this winter, the campaign runs from 1 June to 21 August.

                    ​​​​​​​​​​​​​​​​​​​​​​​​​​​​Promot​e yo​ur business for free this winter​

                    ​To be involved in the campaign, tell us about your unique experiences and​ offerings that can only be found in the City of Melbourne municipality.​

                    Complete the ​online ​​form and if you are chosen to be a part of the campaign, your business could be used in our winter promotions, including:

                    • Winter city guide (print and digital)
                    • Advertising on outdoor, radio, digital and print media
                    • 14,000+ daily visitors to What's On website and social hub
                    • 30,000+ subscribers to What's On newsletter and blog
                    • 440,000+ following on Facebook, Twitter and Instagram
                    • Promotional winter videos

                    We will feature content that inspires Melburnians to choose the city over other locations. We are looking for content focused on:

                    • Food + drink: winter menus, cosy corners and fireplaces, unique hot chocolate, seasonal wine lists, warming cocktails
                    • Activities + events: festivals, workshops, exhibitions, markets, , markets & pop-ups, book readings, theatre and jazz nights, unique experiences, meet the maker events and craft workshops
                    • Retail + shopping: bespoke, handmade, Melbourne made/designed products

                    How to get involved

                    Expressions of interest have closed but we are still keen to hear about your businesses’ winter must-have’s or must-do’s, and wonderful winter events.  The earlier you tell us about what your business is doing, the more likely we can include you in the campaign.

                    Please email or call the marketing team on 9658 9658 for more information.

                    2015 winter campaign results

                    In the 2015 winter campaign, more than 246 businesses participated and were exposed to:

                    • 45,627 visitors to the What's​​ On website
                    • 74,000 visitors to our blog
                    • 6,988,783 people on Facebook and 3,076,829 on Twitter, through paid and organic reach
                    • 50,000 people who picked up our Winter guide

                    To find out more, or for help with your submission, please email or call the Marketing team on 9658 9658.​

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