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                    Be a part of the winter city marketing campaign

                    Melbourne knows how to do winter.  Our winter marketing campaign aims to inspire Melburnians to choose the city as a top-of-mind leisure destination.   Focusing on things to see, do and buy this winter, the campaign runs from 1 June to 21 August.

                    ​​​​​​​​​​​​​​​​​​​​​​​​​​​​Promot​e yo​ur business for free this winter​

                    ​To be involved in the campaign, tell us about your unique experiences and​ offerings that can only be found in the City of Melbourne municipality.​

                    Complete the ​online ​​form and if you are chosen to be a part of the campaign, your business could be used in our winter promotions, including:

                    • Winter city guide (print and digital)
                    • Advertising on outdoor, radio, digital and print media
                    • 14,000+ daily visitors to What's On website and social hub
                    • 30,000+ subscribers to What's On newsletter and blog
                    • 440,000+ following on Facebook, Twitter and Instagram
                    • Promotional winter videos

                    We will feature content that inspires Melburnians to choose the city over other locations. We are looking for content focused on:

                    • Food + drink: winter menus, cosy corners and fireplaces, unique hot chocolate, seasonal wine lists, warming cocktails
                    • Activities + events: festivals, workshops, exhibitions, markets, , markets & pop-ups, book readings, theatre and jazz nights, unique experiences, meet the maker events and craft workshops
                    • Retail + shopping: bespoke, handmade, Melbourne made/designed products

                    How to get involved

                    Expressions of interest have closed but we are still keen to hear about your businesses’ winter must-have’s or must-do’s, and wonderful winter events.  The earlier you tell us about what your business is doing, the more likely we can include you in the campaign.

                    Please email marketing@melbourne.vic.gov.au or call the marketing team on 9658 9658 for more information.

                    2015 winter campaign results

                    In the 2015 winter campaign, more than 246 businesses participated and were exposed to:

                    • 45,627 visitors to the What's​​ On website
                    • 74,000 visitors to our blog
                    • 6,988,783 people on Facebook and 3,076,829 on Twitter, through paid and organic reach
                    • 50,000 people who picked up our Winter guide

                    To find out more, or for help with your submission, please email or call the Marketing team on 9658 9658.​

                      Let us know how we can improve your experience, we'd love to hear from you.
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