Open to recognised associations that are physically located in and representing individual traders in the area, the program recognises and supports the contribution these associations make to our goal of being a prosperous city.
Associations funded under this program will undertake activities to benefit the trader area on behalf of their members including:
- consumer advertising of the trader area
- marketing campaigns targeted to consumers to benefit their members
- events that promote the trader area to visitors and consumers
- business development activities for their members.