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                    Melbourne Fashion Week

                    Model on fashion runway in flowing red outfit
                    Melbourne Fashion Week (M/FW) will return in October 2024 with a packed program that celebrates our city’s vibrant and diverse fashion community.

                    ​​​​​​​​​​​​​​​​​​​​The City of Melbourne is proud to own, fund and deliver M/FW in order to position Melbourne as Australia’s fashion capital while supporting the city’s retail and hospitality community.  M/FW is renowned for showcasing emerging, independent and established designers and brands while driving visitation, retail sales and direct economic impact to businesses within the city.

                    M/FW connects runway to retail with every look featured in the runways available for purchase from Melbourne retailers. The week-long celebration of fashion will see runways and fashion experiences take over unique and unexpected spaces with 300 designers and retailers showcased across 100 events.

                    The core M/FW program includes:

                    • Fashion runways - Established and emerging designers showcasing their collections in some of the city’s most premium, edgy and iconic spaces, celebrating Melbourne’s venues, architecture, laneways, communities and diverse fashion culture. Designers are encouraged to showcase season-less, evergreen collections to support a more sustainable future.  
                    • Pop up runways - Established and emerging designers, fashion organisations and retail brands showcasing their collections in free roving runway activations across the city.
                    • The Fashion Capsules exhibition - Showcasing Melbourne’s independent, emerging, innovative, diverse and inspiring designers, artists and taste makers through a series of Fashion Capsules scattered throughout the city in public locations.
                    • Independent partner events - Activating the city with a diverse range of films, workshops, runways, exhibitions and more, with a strong fashion focus, these events are run independently by creative practitioners across Melbourne and online.

                    M/FW will be held from Monday 21 to Sunday 27 October 2024. We invite creative thinkers from all facets of the fashion industry to express their interest in being a part of the 2024 program.

                    Expressions of Interest will open in late ​March 2024.

                    More information

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