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What's on City of Melbourne

Community organisation training

The City of Melbourne provides free training for local community organisations to build their capacity to better manage and run their organisations.

Community funding forum

General Information


To be eligible to attend this training you must be from:

  • A not-for-profit community organisation
  • An organisation that is located in or provides services to City of Melbourne community

Who should attend

Community organisation representatives (committee members, workers and volunteers) that have limited experience in the areas of topics offered are encouraged to attend, for example sports clubs, multicultural groups, resident groups, service organisations and arts organisations and agencies.




  • Bookings are essential as participant numbers to all sessions are limited. People who have not booked will not be allowed entry.
  • There is a maximum of two (2) participants per organisation per course.
  • If there is not adequate interest in the sessions they may be cancelled. If there is adequate interest there may be additional sessions held.
  • If sessions are full, you will be placed on a waiting list.
  • Cancellations are essential as sessions do fill – you can send a delegate in your place. Cancellations must be made at least 24 hours before the session is held.
  • Failure to attend a session that you have booked for will mean that future bookings from your organisation will automatically be placed on the waiting list.



Please include in your email:

  • the name and date of the training session you wish to attend
  • your full name
  • contact phone number
  • which organisation you represent 
  • the suburb in which your organisation is located.

Phone:  03 9658 9901

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Current training opportunities

Marketing and Public Relations and Media for not-for-profits and community groups

Marketing for not-for-profits – An introductory session that looks at target markets, the communications mix, messaging, and picking the right communication channels for the right audience. Includes:

  • Identifying target markets and demographics
  • Understanding the communications mix
  • How to prioritise online and offline media placements to attract your targets
  • Messaging and storytelling
  • Communications calendars
  • Tools and resources

Public relations and media for community groups - An introductory component looking at the basics of public relations, how to find the right media targets, work with the media, and track your results. Includes:

  • Basics of public relations
  • Benefits of partnerships
  • Building a database of media contacts
  • Creating media opportunities
  • Working with journalists – pitching stories and building relationships
  • Writing media releases, and understanding how they’ll be used
  • Measuring media hits/clippings for free
  • Crisis management

Presented by: Connecting Up
Date: Tuesday 28 July 2015, 9.30am to 4.30pm
Venue: Multicultural Hub, 506 Elizabeth Street, Melbourne (opposite the Queen Victoria Market)

Online Essentials and Digital Marketing basics, and planning your new website

Online essentials and digital marketing basics – Basics of digital marketing, looking at how to prepare content for the web, how to track the success of your online marketing, email newsletters, advertising Includes:

  • Content basics and search engine optimization
  • Understanding and using Google Analytics
  • Email newsletters with Mailchimp
  • Social media basics – how and when to use Facebook, Twitter, Google+
  • Online video basics with YouTube, Animoto and mobile phones
  • Online advertising opportunities that won’t cost a fortune – Google AdWords, social media

Planning your new website – An in-depth session looking at the process of organising a new website, what you need, what you don’t, who you need to talk to and how to make it easy to use. Includes:

  • Setting your requirements and budgets for your new site
  • Mobile sites vs responsive sites
  • Sitemaps and website structure, including search engine submission
  • Navigation and optimisation
  • How to decide between content management systems
  • Ways to reduce costs and development time
  • How to work with designers, developers and copywriters – choosing, briefing and staying on track
  • Web hosting and domains – choosing and using
  • The hidden details – emails, domain validation

Presented by: Connecting Up
Date: Tuesday 4 August 2015, 9.30am to 4.30pm
Venue: Multicultural Hub, 506 Elizabeth Street, Melbourne (opposite the Queen Victoria Market)

Feedback on the community training program

If you have any ideas for training that you would like us to know about, please email your suggestion to

To keep informed about new training sessions, sign up to the Strengthening Communities e-newsletter.

Other community training opportunities

You can find other community training opportunities at:


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